SocEnt Book Club: Shift and Reset
We are excited to announce the December installment of our book, Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society by Brian Reich. Shift and Reset is a guide to navigating our rapidly changing communication tools to affect meaningful social change.
Reich’s book is a must for anyone who is interested in social entrepreneurship. He points out that many of the most successful social good ventures are organized by individuals or small teams. The way you use social media and other new forms of communication can determine the degree of success for your venture, and Reich’s book will help you use them.
Reich uses interviews and examples to teach you about using social media. The book contains interviews from twenty-five experts who have valuable insight about using social media.
About the author: Brian Reich is currently the senior vice president-global editor at Edelman, a global public relations firm. He is also the chairman of the board of Investigate West, a nonprofit that encourages investigative journalism. Reich was briefing director for Vice-President Gore for two years and worked on his presidential campaign. Besides Shift and Reset, Reich also authored Media Rules!: Mastering Today’s Technology to Connect with and Keep your Audience.
Want to win a free copy of Shift and Reset? Visit our facebook page and respond to this question on our wall: Why do you think individuals and small organizations were often more effective in organizing charity ventures after the 2010 earthquake in Haiti than large corporations?
If you are reading along with us use #socentbc on Twitter to share your thoughts. If you are interesting in joining our team of reviewers or in having your book featured please contact Aaron at Aaron(at)startsomegood.com.
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