SSG Webinar: Why Everything You know About Brand is Wrong

What: Misunderstood, misused and misconstrued; Brand has got to be one of the most abused words on the organizational lexicon. So what is this mysterious thing? What are the things that matter most and what can be left for later? One thing is for sure, the things that make and break the Brand have little to do with how you look and everything to do with who you are and what you do and why you do it.

This webinar will take you on a journey to the heart of what builds a brand with an interactive side-trip so you can be prepared next time someone asks you what your Brand stands for.

Who:  Michel Hogan is an independent Brand 

adviser and advocate. She works in Australia and in the United States helping organisations make promises they can keep and keep the promises they make – with a strong sustainable brand as the result. She also publishes the Brand thought leadership blog -  and writes weekly for SmartCompany.com.au on Brand. You can contact Michel by email michel@brandology.com.au, by phone 0431 377 508 and follow her on Twitter @michelhogan.

When: Tuesday, December 20 at 2PM US Pacific / 5PM US Eastern / Wednesday, December 21 at 9AM East Coast Australia

RSVP: Spaces are very limited, and will be offered on a first-come, first-served basis.  To secure your spot, please email hello@startsomegood.com for webinar details.

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