StartSomeGood’s SocEnt Book Club is pleased to host Lauren Anderson, Innovation Director at the Collaborative Consumption Lab to discuss What’s Mine Is Yours: The Rise of Collaborative Consumption on our monthly book club conference call. Our call will be held next Wednesday, April 4th at 2 pm PST/5 pm EST.
What’s Mine is Yours is about the phenomenon of sharing that our new connectedness is bringing. Companies like Airbnb, which lets you rent out an extra bedroom for short stretches of time, and Zipcar, which allows users to pick up and drop off cars without owning them, are perfect examples of the new form of sharing that’s growing in our society.
What’s Mine Is Yours has essential messages for social entrepreneurs. Any good venture will take advantage of the culture of collaborative consumption that is becoming more prevalent. At its root, the rise of collaborative consumption should make anyone involved with social entrepreneurship very optimistic because it arises out of an impulse to mutually benefit and improve the world through that action.
Lauren Anderson is the Innovation Director for Collaborative Lab, working with organizations to deliver socially game-changing and profitable solutions in the Collaborative Consumption space, named by TIME as one of the “10 Ideas That Will Change The World”. Playing an instrumental role in building the Collaborative Consumption brand, growing global movement and researching the latest examples for International book editions of What’s Mine is Yours including the UK and Brazil, Lauren is a leading source of strategic knowledge for entrepreneurs, journalists, and venture capitalists who want the latest market insights on new goods and services in the market.
To RSVP and for information on joining Wednesday’s free conference call, please email Aaron(at)startsomegood.com